Rewards Landing Page
This established American brand required a brand refresh and website re-platform with enhanced functionality and merchandising opportunities. One of the key content pages was a dynamic landing page introducing new customers to the loyalty programme and encouraging existing customers to use or sign up for a Brooks Brothers credit card.
The page was designed to be dynamic and presenting varying content emphasis based on the customer state.
- The customer has no account, or is not signed into their account;
- The customer is signed into their account and is already signed up to the reward scheme, but is not an existing Brooks Brothers card holder;
- The customer is signed into account, and is not signed up to the reward scheme, and is not an existing Brooks Brothers card holder;
- The customer is signed into account, is signed up to the reward scheme, and is an existing Brooks Brothers card holder.
