Mary Cason

Currently working in a freelance capacity as UX/UI product designer.

A user-centric multi-channel designer, developer and manager, I have worked with major brands, SME’s and agencies for clients including John Lewis, Avis Car Hire, ASOS, PC World, Curry’s, Dixons, Tesco, Cartier, Swarovski, Pandora, Montblanc, Verizon, SES, Chubb, Purina, La Prairie, Screwfix, Paperchase, Royal Academy, Sephora, Heals, gov.uk, Nespresso, British American Tobacco, Astley Clarke, Sheerluxe, and Nestle. I am an experienced UX and UI designer, working on projects from hi-fi and lo-fi wireframes, design systems and production-ready UI designs. I have extensive knowledge and experience of the complete website build process from initial vision through specification, information architecture, prototyping, usability, accessibility, agile, build, variant testing and delivery of standards-compliant technology.

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UX/UI Design

Years of print and digital design experience leading teams, both client and service side, for major brands on a variety of high profile digital design and build projects.

e-commerce

Skilled in estimation, development and product management, delivery and support of websites. Many years of digital media experience and a lifetime of commercial retail experience.

Development

Frontend developer with several years of Magento experience. Extensive knowledge of usability, accessibility and delivery of standards-compliant technology.

Passionate about building usable and accessible interfaces.

Analytics & Proto-Personas

Champion

This classic sportswear brand required a brand refresh and enhanced functionality to relaunch the iconic brand to a new generation.

Personas and Customer Journeys

Rado

Established luxury watch makers Rado needed a site refresh, a luxury experience and a content strategy to re-energiser their brand presence.

Mapping and Wireframes

Cartier

The creation of an omni-channel solution, that enables customers initiate and track their Cartier creation servicing and repairs.

Usability & Accessibility

John Lewis

Leading the design and customer experience of the website, working closely with developers to develop the architecture and functionality of the website.

Research & Discovery

John Lewis

A project to gather data and insights that for the roadmap for the future of the upholstery service within the partnership.

User Research & Testing

Avis

A complete replatform and rebranding for Avis Car Rental sites across Europe the Middle East and Australasia, that could also be leverages as white label site.

Heuristic Evaluation

Sports Direct

Heuristic evaluations can be a fast route to finding friction points and identifying usability problems and areas for improvement on an existing website.

Wireframe into VISUAL Design

Brooks Brothers

Brooks Brothers wanted to replatform and rejuvenate their North American website with a fresh design, improved content and a focus on the customer loyalty.

Creative Exploration

Benetton

Benetton were looking for a partner to supply creative direction and forward thinking for a mobile first revamp of their current website.

Visual Design

Gallery

Gallery of examples of past and present UI design, some from the latest projects and others digging deep into the archives from a lifetime ago.

Wireframe into VISUAL Design

Brooks Brothers

Brooks Brothers wanted to replatform and rejuvenate their North American website with a fresh design, improved content and a focus on the customer loyalty.

Creative Exploration

Benetton

Benetton were looking for a partner to supply creative direction and forward thinking for a mobile first revamp of their current website.

Certifications & Courses
Download CV (PDF)
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